By Agency Folk,
For Agency Folk
As reformed agency-folk we know the power of a great brief - brilliant insights that drive breakthrough work, crisp direction that delivers focus to our teams and a collaborative environment that makes everyone feel part of a community of builders & problem solvers. Milk guides you through the end-to-end process of issuing, developing and getting an approved brief. See how we do it…
Receive Client Request
Your client issues a new brief OR notifies you of a new project; kicking off the process.
create a new sub-project - connect to brand/project set by client
request “must-haves” - issue brand brief to client (if they haven’t already); detailing goals & objectives, timelines, mandatories and deliverables
Assemble your Team
Invite all the resources and partners that are responsible for developing and executing the brief to the party.
clients/brands
internal departments (i.e. account, analytics, research)
partners (i.e. production, content, social, outside agencies)
Build your Brief
Milk codifies the process of building a great brief & ensuring all resources are aligned based on the client’s brief.
select type of tactical brief/s - creative, media, UX/UI, production, innovation
input key insights & stimulus - about…company, category, consumer, culture & content
central repository - pull applicable canvases from previous projects without reworking
Share & Collaborate
Milk enables seamless & frictionless collaboration and complete transparency.
central command - assign tasks to contributors & review, track progress and version control
document-sharing - attach backup documents and examples
notifications - receive alerts when tasks are completed or questions asked/answered
Issue the Brief
Share the completed tactical brief/s with the client.
Approve
Track Client approval and sign-offs. Share with team. LET THE FUN BEGIN!
