Accelerate your Business Development & Pitches

Pitches are the lifeblood of the agency and a necessary function for marketers. For both it is an intense process - pushing the limits of creativity, innovation and calling on diverse teams to take on additional workloads. So Milk helps to streamline, simplify and improve the process. See how we do it for both…

Marketers/Brands

Issue RFP

Issue pitch brief to consideration set (agencies, consultancies, collectives, etc.).

• select type of brief - pitch

• create new projects - one for each participating agency; just duplicate
  and edit as necessary - no need to recreate

• assemble ‘team’ - invite agencies to participate; send to lead contact

Transparency

Milk provides for deeper transparency and process efficiency.

• q & a - field and post responses to questions from the participating agencies; ability to broadcast to entire field

• document sharing - share relevant documents and provide updates in real-time

• notifications - ability to monitor progress

Agencies

Receive RFP

Participating agency accepts (or rejects) pitch brief from marketer.

• select type of brief - pitch

• new project - will appear in your dashboard.

• assemble team - invite contributors to participate in the pitch (i.e. business development team, functional departments - creative, media; research)

Build Response

Pitching requires quickly becoming an expert in a brand - from the inside out.

• rich input canvases - develop insights that inspire award-winning solutions by looking closely at the brand, category, competitors, consumers, decision journey, culture, content and KPIs

• assign & track - it takes a village to respond to a pitch; assign tasks and track progress keeping everyone on schedule and the same page