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Dominic Grounsell

“The equation is simple, tightly written briefs plus passionate briefing equals engaged agencies, impactful campaigns and strong market results.”

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Simon Curtis

“[Milk] is ingenious! Thank you for making our industry better. We appreciate the innovation and thought leadership.”

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John Talcott

“The brief is one of the most valuable and paradoxically most neglected tools marketers have to create good work.”

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