Dominic Grounsell
“The equation is simple, tightly written briefs plus passionate briefing equals engaged agencies, impactful campaigns and strong market results.”
Simon Curtis
“[Milk] is ingenious! Thank you for making our industry better. We appreciate the innovation and thought leadership.”
John Talcott
“The brief is one of the most valuable and paradoxically most neglected tools marketers have to create good work.”
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