Create a New Project

Whether you are launching a new product, doing annual planning or need to execute a quick-in-market tactical piece of creative; Milk gets the basics.

• select type of brief - brand/marketing

• define “must-haves” - goals & objectives, timelines, mandatories and deliverables

Assemble your Team

Invite all the resources and partners that are responsible for developing and executing the brief to the party.

• internal departments (i.e. marketing, finance, research)

• agencies (i.e. in-house, creative, media, design, strategy, PR)

• partners (i.e. production, content, social, analytics)

Build the Brief

Milk codifies the process of building a great brief & ensuring all resources are aligned. Teams select and develop tactical briefs based on function, budget, deliverables (etc.) without “reinventing the wheel”.

• input key insights & stimulus - about the…company, category, consumer, culture & content

• guide research & development - provides context and thought-starters, no need to worry about ‘blank page’ syndrome

• central repository - pull applicable canvases from previous projects without reworking and repurpose

Share & Collaborate

Milk enables seamless & frictionless collaboration.

• track progress - project dashboard allows you to track everyones progress

• version control - issue updates in real-time

• integrated workflow - assign tasks, share documents, receive alerts

Approve

Integrated approval tracking and sign-off of tactical brief/s.

• status update - projects automatically update to approved in your dashboard.

• notifications - receive email/mobile status alerts.

Issue the Brief

Share the approved brief with your team. LET THE EXECUTION BEGIN.