Unleash The Power Of The Brief.
USE CASE
Construct a brief for all your communication & marketing needs.
Milk is built for all your strategic needs; whether you are launching a campaign, creating a Super Bowl spot, pitching a new piece of business, or onboarding a new team member. The Milk platform has the infrastructure and extensibility to support any marketing and strategy use case.
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Campaigns
Whether you are building a creative brief, media brief, social, transformation, content…you get the picture, Milk is designed to provide your team the insights they need to activate any campaign; and removes the need to issue separate briefs for each discipline. One campaign. One brief.
Post
The secret to great is learning from the past and optimizing for the future; with Milk you can create postmortems for each campaign.
Pitches
Pitches are the lifeblood of any agency and one of the most consequential decision a marketer can make; Milk streamlines the pitch process from development to submission to evaluation.
On-boarding
Whether you are bringing on new account, team member, freelancer or production partner; Milk gets everyone up-to-speed.
Strategic Planning
Milk empowers organizations to coalesce around one vision of the brand, competitive set, high value customers, metrics and provides the platform to constructively debate those critical issues and centralize the supporting documentation.
PROJECT MANAGEMENT
Centralize all your projects in
one place.
Manage all your projects from start to finish. With all your briefs in Milk, you will always know what’s happening and have access to all your essential insights.
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Projects
Organize your briefs into shared projects.
Canvases
Develop your brief around your key areas of understanding - brand, category, consumer, channel, culture - through customizable canvases.
Tasks
Each canvas has a series of tasks or activities that allow you to get to insights faster.
Assign Tasks
Assign canvases and tasks to any team member.
Rules & Approvals
Set up rules to automate reviews and approvals so you don’t need to worry and receive automatic notifications.
Attachments
Add key documents from your computer, shared drive or cloud-service to individual canvases, the project level, or key tasks; no more hunting around.
Copy Projects
Reuse previous project parameters and settings to cut down on duplicative efforts.
Custom Briefs
Establish your own brief template and workflow, don’t lose what makes you so special.
INSPIRING INSIGHTS
Gain deep insights to inspire great work.
Milk has built a series of customizable canvases that empower you to discover the insights that will propel your strategies.
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Backgrounder
Capture the critical information your team needs to get started including: Budget, Goals & Objective, Audience, Deliverables and Ambition.
Brand
Discover and uncover key insights around your brand like availability, perception, archetype and voice.
Category
Explore your competitive set, conventions and key trends to understand the context and find the opportunities.
Consumer
In a consumer-centric world Milk enables you to delve into your consumer’s persona, relationship with the brand/category and their buying habits.
Channel
Understand the unique channels that influence the buying process and identify the content needed to impact the journey.
Culture
Tap into the zeitgeist to place your brand in the cultural conversations that impact your ability to breakthrough.
Metrics & Measures
Set what you want to achieve and keep everyone laser focused on how you will measure success.
BEST PRACTICES
Leading marketing theory and research right at your finger tips.
Through our built-in custom search engine and proprietary planning frameworks Milk brings the leading evidence-based thinking and research right to you, no need to hunt or guess.
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Frameworks
Access Milk’s set of decisioning frameworks and rubrics to help you choose the right approach to selecting a comms strategy, most valuable consumer, channel mix and a host of others.
Primer
Access at a glance all the key elements of your brand - contact info, category, archetype, value pyramid - from any canvas.
Research Engine
Milk is constantly looking for ways to help you find the magic, so we scour the leading industry sources to bring insights and research right to you.
Notepad
Sometimes brilliance can’t wait, so we make it easy for you to capture and share your strategic ideas.
VIEWS & REPORTING
Get to what you need quicker.
Milk makes it easy to find the people, files and see what’s on your plate.
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My Tasks
See your tasks and assignments.
Status
Monitor the status of all your projects at a glance.
Inbox
Get real-time notifications about your projects, conversations and tasks.
Client View
Check out all your clients vital stats by projects, team members, and brands.
Files View
Access your project files by client or canvas.
Team View
See all your team members from internal resources to clients and external patterns and consultants. One team. One dream.
Advanced Search
Search across all your projects based on campaign objective, vertical, and so on to find what you need when you need it.
ADMIN CONTROLS
Easily set up and manage your projects.
Milk believes you should be in control of what makes you so special, we just do all the heavy lifting so you don’t have to.
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Permissions and Privacy Controls
Set permissions and access to projects and canvases.
Team Management
Create teams based on department, function, projects or however works for you. Teams are best when they are inclusive so you can invite people inside or outside of your organization. One team. One dream.
Customization
Customize your canvases based on your needs. Don’t need to understand your category? Turn it off. Only interested in your consumer’s buying behavior? Only turn on those tasks.
COMMUNICATION
Share ideas and feedback inside your project.
Milk enables you to comment or chat with everyone on your team.
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Task Comments
Comment directly on a task and @-mention individual teammates to clarify what needs to be done and assign tasks.
Project Conversations
Discuss what’s going on with a project to ensure everyone is on the same page.
Team Conversations
Communicate deadlines, feedback, set priorities with your entire team.
Status
See what teammates are active (or playing hooky).
INTEGRATIONS
Connect your favorite apps.
Milk makes it easy to connect the tools and services you already use and love.
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Rest API
Gain access to data in Milk to connect and integrate with your workflow, research, project management and a host of other tools.