A SWOT analysis is a helpful tool to help you understand your business. It can help you make the right decisions and get the most out of your assets.

You should use it to identify strengths, weaknesses, opportunities, and threats associated with your company's position in the market. By doing so, you'll be able to create an effective strategy for growth that will take advantage of both internal and external factors affecting your business.

With brand management, you're able to break this work down in even more ways. You can set a clear vision for your team, stay on the same page with everyone's goals and objectives, ensure that all deliverables have been met when the project is over—and most importantly, make sure that you're all working towards one goal together.