A SWOT analysis is a helpful tool to help you understand your business. It can help you make the right decisions and get the most out of your assets.

You should use it to identify strengths, weaknesses, opportunities, and threats associated with your company's position in the market. By doing so, you'll be able to create an effective strategy for growth that will take advantage of both internal and external factors affecting your business.

A brand is much more than a logo, a name or an identity. It's about how people feel when they interact with your business. A brand is the sum of those interactions. And if you want to build a strong brand, you need to understand it from every angle.