The best way for you to create a successful ad is by using a simple but effective tool like the creative brief. A proper brief will help you plan your campaign and know what kind of work is required. And by clearly stating your objectives and providing guidance on the target market and competition, this document will also assist in getting buy-in from decision-makers who may not be as familiar with advertising terms as your team.

With brand management, you're able to break this work down in even more ways. You can set a clear vision for your team, stay on the same page with everyone's goals and objectives, ensure that all deliverables have been met when the project is over—and most importantly, make sure that you're all working towards one goal together.